One of the most important skills you can have in business is copywriting. But I hear from so many of you that you think you aren’t great writers or that you struggle with what to say on your sales page, so you don’t feel like you can promote your product or service.
I’ve been there. There’s nothing worse than staring at a blank screen without a clue about where to begin.
That’s why I am so excited to share with you some secrets to killer copy from my friend, and copywriting expert, Vrinda Normand. Vrinda’s copywriting formula makes it easy to write sales copy that works for everyone, every time, even if you don’t think you can write.
Vrinda dropped in on a recent Eyes Wide Open All Access call and reviewed our LIFT Foundation opt-in and sales pages and spent almost an hour sharing her best copywriting secrets. And let me tell you, it was eye-opening.
If you have been avoiding marketing because you just don’t know what to write, then check out Vrinda’s best copywriting tips for creating killer sales pages.
• Avoid multiple links on one page. Give them one place to go – one page = one option.
• Make your opt-in box is visible from the very bottom of your page. If someone scrolls to the end of the page, will they still be able to opt-in?
• Your banner should have emotionally awakening words that express results. Keep it simple, powerful and impactful (and that’s no easy task).
• You want your headline to capture attention. Hit a pain button, then a pleasure emotion.
• Copy inside the opt-in box should be simple with a short hooky title of what they will be getting and a clear call to action. It’s got to be something good for most people to give up their email address, so take the time to create something they would love to have.
• Bold key words and phrases so they stand out and make the page easier to read.
Stress-free Copywriting Tips for Sales Pages That Convert
• Sales pages should answer particular fears and questions that people have around your topic or keywords. Now, don’t be all doom and gloom, but by letting them know that you get where they are and you understand their pain, you gain their trust and build curiosity for your solution.
• Bring people in with an urgent gateway problem – solving an issue that they are already aware they have. Then, introduce them to all of the problems/issues that they didn’t know.
• Take them through the transformation and experience that will happen with your product/service, not just the nuts and bolts of the program. Focus on the stages that someone will go through to transform and be more results oriented. Vrinda used a great example of taking people from Pain Island to Pleasure Island on a boat. Most people describe the boat (your product/program), when they should be talking about how awesome it is on Pleasure Island. Get the picture?
• Testimonials should include measurable results – amount of money earned, number of hours saved, percentage increase in clients, etc.
• Make your product easy to buy. Don’t confuse them with multiple buying choices. Just offer them one option. When you give people two choices, they get confused and go away without buying.
We will be implementing several of her suggestions over the next couple of weeks, so be on the lookout for a new and improved LIFT Foundation opt-in and sales pages soon.
I’d love to hear what you think about these killer copywriting secrets. Which ones can you put into play right now that could help your conversion rates? What would you add to this list?
Please post your questions, comments, tips and ideas in the comments below. I’m looking forward to seeing how you take this information and use it for your own success.